|new media content |
cross media content
| || || ||cross media content |
… is content published, broadcasted or staged on several platforms. As it moves from one platform to another it will transform according to the given characteristics of the venue. What is a film in cinema will morph into a game for the X-Box and be a motion ride in a theme park. What is a radio show will become a community in the www or generate participation in an interactive environment at the ZKM. Whereas each platform has its own specifications for production, the migration of content is part of the concept - the vision of the conceptor.